Marrying colours with Constellations: Constellations have a mystic feel to them. They are intriguing drawings in the night sky and are believed to affect our moods and functions in ways unknown to mankind.
For a candle brand of a high-end home furnishings store (Tulips), we used different constellations with respect to the colour they represent in zodiac references.
Since the candles are sold only in the store, the Tulips identity is minimally present, only on the underside label; giving each candle a distinct name and design based on a constellation while bringing together the entire collection visually and thematically under one family.
Red: Dorado | Orange: Phoenix | Yellow: Auriga | Green: Opiuchus | Blue: Aquarius Indigo: Delphinus | Violet: Cepheus | Grey: Cassiopeia
Two of the concepts. Bharat Forge is one of the largest forging companies in the world. The theme for this year’s report was, um, innovation.
Played around with simple paper illustration that show all the domains of the company in a single, sunny landscape that spreads across the front and the back.
The second approach has a backbone form composed from crankshaft elements, connecting rods, steering knuckles and other Bharat Forge products.
A window display for an interior design studio and store, Tulips, in west Pune. The idea was to showcase their fabric range on a ‘hyper-realistic peacock,’ the tail being the display. We used the play of light and shadow on the natural drape and folds of the fabric, the grandeur of the sheer volume of the material coupled with a realistic, larger-than-life bird. Originally, we designed a flexible system where the fabric could be changed according to seasonal themes and colours. The final display was tweaked by the clients and doesn’t involve so much fabric. Pictures of the original concept from the trial:
Lemon was one of the shortlisted studios to pitch for the identity design of the forthcoming Nalanda International University, a revival of its namesake ancient institute.
alloys, arvind balaji, autozone, brand, car accessories, Carplus, Dipendra Baoni, Gurgaon, Lemon Design Pvt Ltd, Lifestyle, lionel lobo, retail store, t.k.balaji, TVS Lucas, tyres, Wasim Khan, yellow hat
Hellos!! This bit is from the workplace.. one of the most important projects undertaken by Lemon this year. The pilot store of Carplus, a car accessories and enhancement retail chain was launched on 3rd June 2009 in Gurgaon.
This is the first of the 80 stores that are planned for the next 2 years. Lucas Indian Service Limited, part of the TVS Group, marked its entry into the organized car accessories retail market with the launch of its brand store CARPLUS. The occasion was attended by the key officials of Lucas Indian Service Limited – Mr. Arvind Balaji, Director, Mr. T.K Balaji, Director and Mr. Sandeep Abbi, President.
CARPLUS is an organized retail chain offering a complete range of car accessories. ‘These “all under one roof” stores offer genuine products with a wide choice of leading brands to suit all cars. Carplus is to India what Yellow Hat is to Japan. New and innovative technologies are brought to you in an interactive and friendly environment that helps decide the best accessory solutions for your car. Spread over an area of 4000 square feet, the first CARPLUS store is located in Gurgaon equipped with an impressive range of world – class products for all passenger cars.
For car lovers, this place offers an experience one is bound to remember. The interactive displays and kiosks help in making an informed decision. Since it is a display cum service store, accessories can be purchased and installed while having a sip of coffee at the lounge of the store. Overall, the experience is definitely steps ahead regular car accessory showrooms.