Marrying colours with Constellations: Constellations have a mystic feel to them. They are intriguing drawings in the night sky and are believed to affect our moods and functions in ways unknown to mankind.
For a candle brand of a high-end home furnishings store (Tulips), we used different constellations with respect to the colour they represent in zodiac references.
Since the candles are sold only in the store, the Tulips identity is minimally present, only on the underside label; giving each candle a distinct name and design based on a constellation while bringing together the entire collection visually and thematically under one family.
Red: Dorado | Orange: Phoenix | Yellow: Auriga | Green: Opiuchus | Blue: Aquarius Indigo: Delphinus | Violet: Cepheus | Grey: Cassiopeia
Two of the concepts. Bharat Forge is one of the largest forging companies in the world. The theme for this year’s report was, um, innovation.
Played around with simple paper illustration that show all the domains of the company in a single, sunny landscape that spreads across the front and the back.
The second approach has a backbone form composed from crankshaft elements, connecting rods, steering knuckles and other Bharat Forge products.
Lord Kitchener being useful in the war against smoking 😉 . Did this poster for The 1st Brewhouse, Pune’s first microbrewery which Lemon did the space design/branding for. Numerous adaptations and spoofs of the well-known WWI British campaign poster have been made even after the war.
I did this soap label design project in Goa for a new brand called Gulnar, sold mostly in Goa and a few outlets across the country. One of the phrases that caught my fancy from the given brief was ‘not intimidating’. This is what was finally done after trying out many styles:
The key idea was to use line drawings of people using the product and/or the main ingredients in the product (all products were named after ingredients; Vanilla Coffee scrub soap, Mint soap, etc.).