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I did this soap label design project in Goa for a new brand called Gulnar, sold mostly in Goa and a few outlets across the country. One of the phrases that caught my fancy from the given brief was ‘not intimidating’. This is what was finally done after trying out many styles:

Soapy

Soapy

The key idea was to use line drawings of people using the product and/or the main ingredients in the product (all products were named after ingredients; Vanilla Coffee scrub soap, Mint soap, etc.). 

All the mandatory information like price, ingredients, manufacturing details, etc. was pushed to the back of the label while the front was kept simple, with just a fact about the ingredient to go with the drawing. All the drawings were first hand-drawn and then vectorized. 
 
Papaya

Papaya

Cucumber

Cucumber

Honey

Honey

 

Eucalyptus

Eucalyptus

 
 
 
 
 
 
 
 
 
 
 
 
 
Orange and Apricot

Orange and Apricot

sketch

sketch

sketch

sketch

 

 
  
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