I did this soap label design project in Goa for a new brand called Gulnar, sold mostly in Goa and a few outlets across the country. One of the phrases that caught my fancy from the given brief was ‘not intimidating’. This is what was finally done after trying out many styles:
The key idea was to use line drawings of people using the product and/or the main ingredients in the product (all products were named after ingredients; Vanilla Coffee scrub soap, Mint soap, etc.).