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Hellos!!  This bit is from the workplace.. one of the most important projects undertaken by Lemon this year. The pilot store of  Carplus, a car accessories and enhancement retail chain was launched on 3rd June 2009 in Gurgaon.

Carplus Gurgaon store: facade

Carplus Gurgaon store: facade

Carplus store interiors

Carplus store interiors

Alloys section

Alloys section

This is the first of the 80 stores that are planned for the next 2 years. Lucas Indian Service Limited, part of the TVS Group, marked its entry into the organized car accessories retail market with the launch of its brand store CARPLUS. The occasion was attended by the key officials of Lucas Indian Service Limited – Mr. Arvind Balaji, Director, Mr. T.K Balaji, Director and Mr. Sandeep Abbi, President.

Lemon Design Pvt Ltd, which gave the brand its unique look, is a leading Pune based Design firm with over 8 years of expertise in branding and strategy, interiors and retail spaces (www.lemondesign.co.in). Led by Dipendra Baoni and Wasim Khan (both graduates from National Institute of Design, Ahmedabad, India in Product design and Exhibition design respectively), Lemon  is the creative resonance of ideas & images and their expression in a variety of media.
Technopak, Carplus and Lemon

Technopak, Carplus and Lemon

 CARPLUS is an organized retail chain offering a complete range of car accessories. ‘These “all under one roof” stores offer genuine products with a wide choice of leading brands to suit all cars. Carplus is to India what Yellow Hat is to Japan. New and innovative technologies are brought to you in an interactive and friendly environment that helps decide the best accessory solutions for your car. Spread over an area of 4000 square feet, the first CARPLUS store is located in Gurgaon equipped with an impressive range of world – class products for all passenger cars.

For car lovers, this place offers an experience one is bound to remember. The interactive displays and kiosks help in making an informed decision. Since it is a display cum service store, accessories can be purchased and installed while having a sip of coffee at the lounge of the store. Overall, the experience is definitely steps ahead regular car accessory showrooms.

Graphic elements from the store interiors

Graphic elements from the store interiors

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